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The Future of Video Marketing

It’s no secret that video is the future of marketing. But what is the future of video marketing? From AI to drone videos, keep reading to see exactly what the future holds for video. ?

1. AI and Personalised videos

The percentage of companies adopting AI has increased from 21% in 2018 to 26% in 2020. AI identifies what content is most popular with your audience and it uses this to predict what people want to see in the future. This enables a personalised customer experience, which translates to more engagement and conversions.

Duvora, a technology provider, took advantage of AI during COVID to enable people to take virtual luxury home tours. AI gives immediate insight into what buyers are looking for by tracking which rooms people visited, where they lingered the longest etc. ?

If you’re thinking of using AI in your video marketing, remember to vary your video content to help the AI learn and to review any repeat visitors to see how they behave the second time.

2. Interactive videos

Interactive videos are definitely the future of video marketing as they give users control. Having more control means that the experience of watching the videos is more unique and enjoyable, which further drives engagement and enhances user experience so that they are more likely to buy from you again. Users are also more likely to share and speak about the video if they enjoy it. ?

Interactive videos are also trackable, meaning that you can measure and analyse the user’s behaviour to understand why conversions have taken place and what impact they have. ?

3. Drone videos

Drone videos are often used in travel marketing content as they give a much more expansive and holistic view of what you’re filming. As so few companies use them, people are more likely to remember you for doing so and they’re likely to put you ahead of your competition. 

Although drones are expensive, they’re an investment as they’re sure to revolutionise video marketing in the future, especially in regards to experiential campaigns. ?

Take a look at this spectacular drone video by Expedia that takes you around New Zealand in a minute ???

4. Shorter videos

People’s attention spans are getting shorter and shorter as time goes on. This has created an ongoing demand for shorter videos, which have higher completion rates as people tend to be engaged for the entirety of the video. 

For example, part of TikTok’s popularity over the past year can be attributed to the videos being a maximum of 60 seconds long, with the average video being 16 seconds long. Twitter, Instagram and Snapchat followed suit with their short video ads, and it’s without a doubt that we’ll see brands do the same in the future to capture the short attention span of viewers with concise messaging.

5. 360° videos

360° videos are recorded using either an omnidirectional camera or a rig of cameras so that viewers can see all directions at the same time. 

These types of videos are immersive and make the viewing experience more captivating and enjoyable. Similar to drone videos, few companies are currently using 360° videos, so people are more likely to remember you if you do so.

Take a look at this 360° video that transports you to the stunning Angel Falls in Venezuela ???

There you have it – 5 things that you’re sure to see from video marketing in the future. Technology, AI and using analytics to cater marketing efforts to customers will definitely be at the forefront of video.

Not sure how to get ahead of the curve with video marketing? Drop us a message and we can help you out!