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Why Livestreaming is a Must-Have Strategy For Your Social Media Marketing

By now we’re all aware that video is the main content currency online. With this, Live video is also booming at incredible rates thanks to both national lockdowns and developing technologies. With options to livestream on Instagram, Facebook, Linkedin, TikTok, and YouTube, it isn’t surprising that ​​53% of businesses stream or broadcast live video at least once a week, with 29% livestreaming daily (Haivision). Livestreaming platforms such as Twitch are also transforming the video market, so if you want to grow your reach online, you need to get involved!

But why choose livestreaming as your new marketing campaign?


    1. Immediate Responses

    Photo by Caspar Camille Rubin on Unsplash

    Unlike normal social media posts, livestreams allow you to get immediate responses and interactions, allowing you to talk to your audience or customers directly and in real-time. This is beneficial to both you and your clients as it makes the interaction seem more like a conversation than an advertisement. Your audience can jump into the stream and use the chat functions to ask questions and talk to you while you stream behind-the-scenes content, product launches or even live Q&As. This type of multimedia will make your brand seem more attractive and credible. 

    2. Engaging Content Efficiently and Affordably

    Photo by Ben Collins on Unsplash

    Forget that post-production stress and costs – with livestreaming, editing isn’t necessary. Although livestreams are less polished and shouldn’t necessarily replace shiny, edited videos, setting them up is much more affordable. A stream could be as simple as using your phone as the sole piece of equipment, videoing yourself and using the built-in livestreaming tools available on social media. Although joining livestream services is predominantly free, some social media platforms such as TikTok require a certain number of followers to unlock their livestream services.

    3. Experimentation

    Photo by Libby Penner on Unsplash

    We’ve all asked ourselves why one video on our social media has performed great, while others haven’t. Livestreaming allows you to experiment further with your social media content with the ability to ask your audience what they would like to see more of and what they’d prefer to see less of. This way you can create content that you know your audience has asked for, resulting in a larger number of interactions and traffic on your pages. Use trial and error to optimise a positive brand image, while also asking your audience what they would like to see from the livestreams themselves.

    4. Personality

    Photo by Annie Spratt on Unsplash

    Livestreaming can tighten that gap between your business and your customers, creating a more personalised relationship between them. Livestreaming can allow consumers to pull back the curtain, and take a look behind the scenes, understanding your business in more depth as a result – for example, who works there, what the ethics of the company are, and what matters most to the business itself. Your audience witnessing that you’re doing more than just offering a good product or service can result in an increase in clients through referrals. Your business needs to have a personality and livestreaming is a great way to give it a positive one.

    5. It’s The Future

    Like video, livestreaming isn’t going anywhere. This is due to its affordability, as well as its capability to build authority and engagement for your business socials. Livestreaming can help businesses reach people who aren’t even leads yet, luring people into your streams that you didn’t even know were interested. With the use of smartphones constantly on the rise, people are a lot more inclined to jump into your livestreams and interact with you while on their lunch break or waiting for a meeting. The new opportunities that can be opened to you through livestreaming are endless.

    But What Content Should You Livestream?

    • Behind-The-Scenes – Personality, as mentioned before, is important for your brand, and a great way to achieve this is by livestreaming behind-the-scenes footage. This could be as simple as providing audiences with the inside scoop on a new service or campaign or filming lighthearted office antics to make your brand seem more human, creating a more intimate relationship with your audience as a result. 
    • Business Events –  If your business hosts networking events, conferences, or product launches, then using live video allows people who were unable to attend the events or who are unsure about attending, to experience it, understand the overall vibe, and potentially attend in the future. Even if you are a small business, allowing your existing or potential clients or customers to experience a sneak peek of what sort of events your business is offering could do wonders for your brand.

    • Interviews –  This could be interviewing yourself or other thought leaders in the industry. This way you could share your knowledge with your audience, either being asked questions by an interviewer or simply participating in a Q&A session with your audience, answering queries from your live chat. Some social media platforms also have options that allow you to go live with other users, creating a collaborative stream, and potentially creating an even more intimate relationship with your audience.

    Now that you know how livestreaming can transform your brand online, get out there and implement it into your marketing strategy. Let us know what you think in the comments below!