Outstanding video
Your Video Journey Starts Here.
Who are we?
We understand the power of video and that’s why we pride ourselves on creating compelling, interesting, and emotionally engaging storytelling that can make your business come to life online.
Your Project
Your project, the most exciting part. Here you will find a breakdown of your project with the aims and objectives clearly laid out alongside how we’ll go about bringing the project to life, alongside additional tips for success.
Timelines
This timeline will guide the project from start to finish with all the key milestones and actions. This will ensure everything is kept to schedule and make the process as smooth as possible.
Your Investment
Here you will find the total investment required for the production. You will find a full comprehensive breakdown of the costings for each activity within the production process from start to finish.
This is who we are.
TV is dying. A new unstoppable wave is upon us. The overwhelming rise of digital media is here to stay, and with it comes generations who spend significantly more time online. The digital revolution has undeniably changed the way we consume video forever. This radical shift presents an immense opportunity to reach more people than ever before. Narce Media are a team who have been engrossed throughout the birth of the digital revolution. We deeply understand the value new media channels can bring and the ins and outs of producing successful video.
We understand the power of video and that’s why we pride ourselves on creating compelling, interesting, and emotionally engaging storytelling that can make your business come to life online.
We’re all about seeing real results.
A key mantra of ours is “What’s the point of having a great video if nobody sees it?”. We take this very seriously. Our team provides all the support you need to maximise your reach and ensure your videos give serious return on your investment.
Your Project.
Play.Fund.Win.
Play Fund Win was started in 2019 by three friends with a passion for sport, events and tech, who are on a mission to raise millions of pounds for good causes and charities using their revolutionary digital raffle platform. By digitising paper-based raffles, they make hosting a draw easy, and make taking part fun and engaging.
Video Project Aim
To create a video showing off Play Fund Win and the joy of taking part in a raffle that helps clubs and charities. The video will help engage clubs and charities to use Play Fund Win and their raffle services to help fund their club/charities.
Hero Video
To create a Hero Video to showcase who Play Fund Win is, and the benefits of their raffle service.
The video will predominantly be shown on social media channels as well as the website and relevant partner’s pages.
Who’s viewing?
Persona 1
Sports Clubs
Desired Impact
- To generate interest by showcasing the value Play Fund Win can offer to grassroot clubs, allowing them to fundraise for their team
- Appreciate a compelling story and evoke an emotional response from the viewer
- To show the good that can come from using Play Fund Win for fundraising events
- Increase involvement from the fans in the club
Persona 2
Club Supporters
Desired Impact
- To generate interest in club supporters taking part in the raffles
- Appreciate a compelling story and evoke an emotional response from the viewer
- To boost the feeling of involvement
- Raise support from the fans, providing them with the knowing that when engaging, they are helping their club succeed
What’s the big idea?
Video Requirements:
(x1) Hero Video
45 seconds – 1 minute 30 seconds
(x3) 30 second social snippets (Shorter 30-second clips will be taken from the longer form video and used to target specific demographics such as the following: Clubs, sports fans, charities, etc)
Video references:
BoyleSports | This Is Betting | TV Advert – YouTube
Sky Betting & Gaming – Commercial – YouTube
Idea Brainstorm
Play.Fund.Win Promo Video (45 seconds – 1 minute 30 seconds)
- Idea 1 – Simple and strong
BoyleSports | This Is Betting | TV Advert – YouTube
Suggested sample of script:
“This is for the passion of footballThis is for being a part of your club like never before
This is winning for you as well as your club
This is Play.Fund.Win.”
- Idea 2 – Play
(45 Seconds – 1 minute 30 seconds)
https://www.youtube.com/watch?v=b7yxwgHAZ08
First party filming and graphics
Similar to the linked video, this video idea follows the journey of different people involved in Play Fund Win
Play- Customer making a bet, in the stands overlooking the match, passionate about an intense match
Fund- Second scene looking at the good that the raffle has created – such as a club’s new season kit or refurbishment to the clubhouse/ stadium.
Win- The match and bet being won, followed by the customer winning the bet and the club winning through the bet Play.Fund.Win has facilitated.
Visual design.
Cameras
For filming our go to is Sony’s Cinema camera range (FX6 / Fx9). All videos will be delivered in 4K and any interviews conducted will have a minimum of 3x camera angles.
B-roll
Where appropriate we shall integrate animation, graphics and ‘B-Roll’ as supplementary footage to add to the story
Audio design.
Sound FX
Sound FX shall be used where appropriate to draw the viewer deeper into the experience, Some FX could include: interactive sound design, risers, bass drops, and appropriate ambient sound.
Music Track
Impactful music track/s which compliments the style of video will be chosen. Changing music tracks to compliment the mood if required – e.g. a more sombre sound track during a challenge being depicted and a more uplifting track during an achievement.
Social optimisation.
As your video project be distributed across social media, we will optimise the video appropriately. Subtitles will be added to all versions to ensure maximum engagement for those viewers who are watching without sound.
We will ensure the video deliverables are given in multiple dimensions and are fit for purpose when distributing on each social media platform, for example: 9:16 ratio for Instagram TV/Stories & 4:5 version for Instagram posts and Facebook posts, 16:9 for LinkedIn. (see diagram)
Timelines.
Stage 1 - Proposal
25/10/2021
Stage 5 - Post Production
14/11/2021 – 10/12/2021
Stage 2 - Proposal Review
27/10/2021
Stage 6 - Feedback Loops
10/12/2021 – 17/12/2021
Stage 3 - Sign Off
01/11/2021
Stage 7 - Project Complete
17/12/2021
Stage 4 - Filming
08/11/2021 – 14/11/2021
Stage 8 - Celebration
WOOHOO!
Your Investment.
Recent Work
What our partners say.
They feel like they’re part of our team, they understand us, they understand what we’re looking for and the product they have provided us has really shone through as a result of that.
The guys at Narce took time to understand my business and to get to know me. I use Narce for my social media campaigns, they bring a lot of ideas and are really fun to work with.