WHAT WE DID
Hero Social Promo
Fancy is a new to market dark store taking the UK by storm. Recently required by multibillion dollar US firm GoPuff, Fancy delivers home essentials and refreshments straight to your door in 30 minutes or less. The aim was to produce a regional specific campaign showcasing the service Fancy offers with a Birmingham edge to appeal directly to the people of Birmingham.
We needed to establish Fancy as an exciting, reliable and interesting brand alongside showing the benefits of using their service. We needed to have a national level idea with a regional focus hence the decision to shoot the video in Birmingham and distribute the ad online to specifically target people in Birmingham. The brand aims to focus on the student demographics due to their current behavours of ordering on demand services and therefore more likely to adopt Fancy’s offering.
We decided to create an advert which brought together humour, meme culture and cityscape shots under one fast paced high end commercial. We positioned two young people in a setting where they were enjoying the football. As half time came and the ads typically play we introduced the meme reference of ‘what is he thinking.’ After the order is placed we transitioned into the ‘Fancy man’ perspective, reimagining the warehouse as a bat cave with the rider transitioning throughout the different landmarks within Birmingham before the items are dropped off to the door.
We pride ourselves on the quality of the deliverable and the success it has, measuring its impact across the whole video journey to prove our ROI.
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