WHAT WE DID
CXP is a cutting edge sportswear brand with patented C-Cut waistband technology allowing the wearer to train harder for longer due to the redistribution of pressure around the waist. Athlete endorsements are hot with Deontay Wilder, Kid Galahad, Dean Henderson and Fred Kerley to name a few. We have made a number of videos around the product, a couple focusing on brand exposure from athlete endorsements focusing around the fights between Wilder vs Brezeale and Wilder vs Fury II whilst others was a combination of first party filming and animation to bring to life the technology behind the clothing.
The challenge was making videos that captured the B2C market which requires in depth planning to cut through the noise that is currently out there.
We used our own in house creative team to formulate the videos asthetic to speak to the relevant audience alongside planning where and when to show the ad for maximum results.
We pride ourselves on the quality of the deliverable and the success it has, measuring its impact across the whole video journey to prove our ROI.
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