WHAT WE DID
CXP wanted to create a promo which showcases their patented waistbands benefits in an impactful way. We achieved this by amalgamating first party shot content with an animated breakdown.
Kid Galahad x CXP
CXP and Kid Galahad partnered up for Kid’s IBF world featherweight boxing championship defense. The aim was to promote the fight and to subtly demonstrate the crossover in values between peak performance athletes and the brand CXP
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