Outstanding video

Your Video Journey Starts Here.

Who are we?

We understand the power of video and that’s why we pride ourselves on creating compelling, interesting, and emotionally engaging storytelling that can make your business come to life online.

Your Project

Your project, the most exciting part. Here you will find a breakdown of your project with the aims and objectives clearly laid out alongside how we’ll go about bringing the project to life, alongside additional tips for success.

Timelines

This timeline will guide the project from start to finish with all the key milestones and actions. This will ensure everything is kept to schedule and make the process as smooth as possible.

Your Investment

Here you will find the total investment required for the production. You will find a full comprehensive breakdown of the costings for each activity within the production process from start to finish.

This is who we are. 

 

TV is dying. A new unstoppable wave is upon us. The overwhelming rise of digital media is here to stay, and with it comes generations who spend significantly more time online. The digital revolution has undeniably changed the way we consume video forever. This radical shift presents an immense opportunity to reach more people than ever before. Narce Media are a team who have been engrossed throughout the birth of the digital revolution. We deeply understand the value new media channels can bring and the ins and outs of producing successful video. 

We understand the power of video and that’s why we pride ourselves on creating compelling, interesting, and emotionally engaging storytelling that can make your business come to life online.

We’re all about seeing real results.

A key mantra of ours is “What’s the point of having a great video if nobody sees it?”. We take this very seriously. Our team provides all the support you need to maximise your reach and ensure your videos give serious return on your investment.

 

Your Project.

Villa Vision

Overview:

Aston Villa is delighted to announce the renewal and extension of the club’s partnership with Aston University.

As part of the next stage of the thriving partnership, both Aston Villa and the Optometry School at Aston University have teamed up to unveil Villa Vision, a new initiative funded by the Premier League and the Professional Footballers’ Association, which aims to raise awareness of the importance of eye health to children in schools and individuals in local community settings.

The centrepiece of this initiative will be a mobile eye care unit which will help to deliver the message of eye health as well as being able to offer vision screening on site.

Guy Rippon, Head of the Aston Villa Foundation, said: “We are thrilled to announce our exciting project in partnership with Aston University, which we believe is a UK first for a football club to be delivering a programme of eye-health awareness lessons in the classroom and provide free sight screenings.

Aims and Objectives

To film and produce videos that:

  • explains the mission of the initiative
  • shows the collaboration between club and university and why it makes sense
  • comprises of a mixture of cinematic footage, graphics and interviews

 

 

     

     

    Who’s viewing?

    Persona 1

    Bham children/parents needing eye health

    Desired Impact

    • Feel excited 
    • Have awareness of the initiative
    • feel compelled to engage with the education and available testing
    • Understand the importance of eye health

    Persona 2

    Aston Villa Supporters

    Desired Impact

    • Engage with with initative and spread the word
    • Feel pride in the club

     

    Persona 3

    Birmingham General Public

    Desired Impact

    • Raise profile of the Aston Villa
    • Spread word of the initiative and encourage others to be created
    • Show Aston Villa as a forward thinking and progressive club
    • Show the impact Villa has on the community 

     

    What’s the big idea?

    Videos proposed:

    • 1x (2-3 minute) Overview hero piece – more informative styling
    • 1x (1 minute) cut – more punchy/high tempo styling

    Key messaging:

    • “There are a number of inequalities between the least and most affluent areas of the country when it comes to children and adults accessing eye tests, so we will be focussing our efforts on the areas around Villa Park in local schools and community settings.
    • “Poor eyesight can impact on self-confidence, behaviour in the classroom and engagement in learning.”
    • “This will help us to educate local children and residents about the importance of eye care, as well as undertaking screenings, eye tests and access to free glasses for people who may otherwise not have them.

     Possible campaign slogans

    • Villa vision , because 2020 is the year to see.
    • 2020 is the year to see, because when your vision is clear, you’re unstoppable.
    • See the beautiful game 
    • Because 2020 is the year to see the beautiful game
    • Think about I/eye OR so when you think about I/eye

    Key elements to feature:

    • Jack Grealish? – voice over – recognisable Birmingham voice for Birmingham community support
    • Players with eyesight challenges
    • Guy Rippon, Head of the Aston Villa Foundation?
    • Aston Opometry representative – Professor Leon Davies?
    • The Villa Vision Wagon ?

    Video Inpirations / shotlist ideas: 

    Visual design.

    Cameras

    Dependant on filming requirements we would use Canon Cinema camera’s (C200 / C100) or Sony (A7S range) for cinematic shots/slow-motion/b-roll. 

    B-roll

    Where appropriate we can integrate animation, graphics and ‘B-Roll’, supplementary footage to add to the story

    Audio design.

    Sound FX

    Sound FX shall be used where appropriate to draw the viewer deeper into the experience, Some FX could include: interactive sound design, risers, bass drops, appropriate ambient sound 

    Music Track

    Impactful music track which compliments the style of video will be chosen. Changing music tracks to compliment the mood if required – e.g. a more sombre sound track during a challenge being depicted and a more uplifting track during an achievement. 

    Social optimisation.

    Should your video project be distributed across social media, we will optimise the video appropriately. Subtitles can be added to all versions to ensure maximum engagement for those viewers who are watching without sound.

    We can ensure the video deliverables are given in multiple dimensions and are fit for purpose when distributing on each social media platform, for example: 9:16 ratio for Instagram TV/Stories & 4:5 version for Instagram posts and Facebook posts, 16:9 for LinkedIn. (see diagram)

    Timelines.

    Stage 1 - Proposal

    20/07/2020

    Stage 2 - Proposal Review

    21/07/2020

    A

    Stage 3 - Sign Off

    24/07/2020

    Stage 4 - Filming

    24/07/2020 – 03/08/2020

    Stage 5 - Post Production

    24/07/2020 – 03/08/2020

    Stage 6 - Feedback Loops

    03/08/2020 – 05/08/2020

    Z

    Stage 7 - Project Complete

    05/08/2020

    Stage 8 - Celebration

    Hooray!

    Your Investment.

    Note:

    Where necessary, the Buyer shall pay for the Service Providers out of pocket expenses including; fuel @£0.45 per mile, congestion, parking fees, and subsistence (catering and accommodation)

     

    What our partners say.

    They feel like they’re part of our team, they understand us, they understand what we’re looking for and the product they have provided us has really shone through as a result of that.

    Jon Clarke

    Managing Director, Cyance

    The guys at Narce took time to understand my business and to get to know me. I use Narce for my social media campaigns, they bring a lot of ideas and are really fun to work with.

    Robin Lines

    CEO, RLA

    Let’s Get Started

    Ready To Make a Real Change? Let’s Make Something Great Together!