Every great video starts with an idea.
TV is dying. A new unstoppable wave is upon us. The overwhelming rise of digital media is here to stay, and with it comes generations who spend significantly more time online. The digital revolution has undeniably changed the way we consume video forever. This radical shift presents an immense opportunity to reach more people than ever before. Narce Media are a team who have been engrossed throughout the birth of the digital revolution. We deeply understand the value new media channels can bring and the ins and outs of producing successful video. We are tired of the prehistoric way current B2B video is being produced and we’re here to change that.
We understand the power of video and that’s why we pride ourselves on creating compelling, interesting, and emotionally engaging storytelling that can make your business come to life online.
Urban Gifts – Evergreen powerful product shots
Aims and Objectives –
Sell more products and build a strategy where video supports that. We will create videos that will bring the product range to life and inspire purchasing action from the prospect customer. The videos will also support building brand engagement and follow the new innovation, passion, and approachability branding.
The video series will include:
– 1-2 Evergreen products
Lego brick drawers (could be a multi product video)
On this video we had an idea for a 20-40 second video, opening scene establishes a child playing with small lego creating a feeling of nostalgia around lego products. The camera would slowly pan around the child and then speed up, as this happens it would spin into a new scene where there would be an adult using the lego brick drawer. You could then slowly zoom closer into the face and have a caption which is something to the effect of “never forget your inner child”
Same length as above and concept however the transition will slowly pan towards the small sized lego brick , as the camera pans out slowly it will reveal the product as the drawers and have an adult subject instead of a child subject.
I mentioned this briefly, but in essence you would capture shots of the product in a room environment and show the pictures ‘coming to life’ as videos in the squares then they would end on a freeze frame. You can use a theme of something to the effect of ‘bringing memories to life… or… making memories more/matter’. (could be done with stock or talent explain in meeting) – shutter sound effect on freeze frames
As the above, this adaptation would require talent to be the central focus of the narrative. We would show a person (female) in different locations as vids, then have a the character moving from one photo to another after freeze frame happens.
Desired action from viewer:
Feel emotional connection to the product
Lego brick drawers – More male focused
Picture pocket – More female focused.
Where will they be seen?
From the review we will see what needs to change and what doesn’t. From there we can formally sign off this project.
During this period the Narce team will provide an update of how the project is coming along.
This is the time frame to finalise any amendments.
This is an opportunity for you to look through the proposal and offer any feedback.
During this timeframe we will need to organise the actors and to collect the footage.
Here we’ll gather feedback as we’re progressing through the project to make sure everything is going to plan.
By this date the project will be complete.
Please see the breakdown of the cost for this project. These cost are non-package prices. The price is will include VAT.
Additional expense for talent may be required.