Every great video starts with an idea.
TV is dying. A new unstoppable wave is upon us. The overwhelming rise of digital media is here to stay, and with it comes generations who spend significantly more time online. The digital revolution has undeniably changed the way we consume video forever. This radical shift presents an immense opportunity to reach more people than ever before. Narce Media are a team who have been engrossed throughout the birth of the digital revolution. We deeply understand the value new media channels can bring and the ins and outs of producing successful video. We are tired of the prehistoric way current B2B video is being produced and we’re here to change that.
We understand the power of video and that’s why we pride ourselves on creating compelling, interesting, and emotionally engaging storytelling that can make your business come to life online.
Santander Universities – Successful Entrepreneurs Case Studies
Aims and Objectives –
What are we trying to make the viewer do?
How do we want the viewer to feel?
ACTION – Act upon the call to action
FEELING – Inspired
Why do we want them to take that action?
And why do we want them to feel that way?
Different call to actions
Persona 1 – Student – the videos will be released via the social media channels of universities and Santander. This will allow for a targeted approach to students. The students will see the journey of previous students and in turn spark them to follow their dream of starting a business through the help and support of Santander. Call to action to be to speak to a member of the university’s enterprise team.
Persona 2 – Santander internal person X – C level? Director level? How can this help? Further support for Santander Universities?
Persona 3 – Santander internal person Y – Management level? Potential mentorship?
Free flow Questions – draw answers from people and go deeper
1x – 3-4 min hero video (multiple entrepreneurs)
Up-to 8x – 1-2 min mini case studies (1x entrepreneur – social optimised)
Up-to 8x – 3-4 min full length case studies (1x entrepreneur – hero version)
Beyond Banking – this video concept focuses on the steps Santander have taken to go beyond being a bank and supporting entrepreneurs, grads, and education – ultimately innovation at a grass roots level. In short, there is a typical narrative that can be portrayed around ‘innovation’ in banking with the introductions of blockchain, utilising IoT, cloud, automation, quantum computing etc.. However, by Santander backing innovation at its core – the young individuals that will shape the future, this is a deeper level than simply taking on new technologies.
Suggested themes for video series:
From the review we will see what needs to change and what doesn’t. From there we can formally sign off this project
During this period the Narce team will provide an update of how the project is coming along
By this date the project will be complete
This is an opportunity for you to look through the proposal and offer any feedback.
during this timeframe we will need to organise the speakers and to collect the b-roll footage.
Here we’ll gather feedback as we’re progressing through the project to make sure everything is going to plan.
This is the time frame to finalise any amendments.
Please see the breakdown of the cost for this project.