Your video Journey Starts Here.
Narce Media
Proposed Schedule of Work
New Age Revolutionary Creative Experiences.
Who we are
We understand the power of video and that’s why we pride ourselves on creating compelling, interesting, and emotionally engaging storytelling that can make your business come to life online.
Your Project
Here you will find a breakdown of your project with the aims and objectives clearly laid out.
timelines
This timeline will guide the project from start to finish with all the key milestones and actions. This will ensure everything is kept to schedule and make the process as smooth as possible.
cost
Here you will find the costing of your project. You will find the breakdown of the costings for each activity within the production process.
Who are we?
Every great video starts with an idea.
TV is dying. A new unstoppable wave is upon us. The overwhelming rise of digital media is here to stay, and with it comes generations who spend significantly more time online. The digital revolution has undeniably changed the way we consume video forever. This radical shift presents an immense opportunity to reach more people than ever before. Narce Media are a team who have been engrossed throughout the birth of the digital revolution. We deeply understand the value new media channels can bring and the ins and outs of producing successful video. We are tired of the prehistoric way current B2B video is being produced and we’re here to change that.
We understand the power of video and that’s why we pride ourselves on creating compelling, interesting, and emotionally engaging storytelling that can make your business come to life online.
Me@mybest
Me@mybest app – emotive interview piece.
Aims and Objectives –
To create a series of videos that build brand awareness around the me@mybest app, a technology that goes beyond compiling self-help and mindfulness content, but also allows people to measure their progress.
The video series will include:
– Interview with the CEO
– Up to 5x Interviews with contributing authors (potentially Daniel Pink, Johann Hari etc. TBD) depending on availability. (filmed in London office location)
– Up to TBD interviews with contributing authors (filming at the local convenience of the author or influencer)
Who's viewing?
- Some persona suggestions: relatively broad target market – HR departments of larger organisations who want to become front runners in the well being revolution.
- Discuss with Andrew Ford and Nick Begley to better understand the apps target market.
Desired action from viewer:
- Feel inspired to engage and download me@mybest app
- Spread the word of the me@mybest app through social media, word of mouth etc.
How will we achieve this.
Develop impactful structure, example for Nick interview:
- Where do you think your entrepreneurial spark came from?
- Why and how did you come up with the idea?
- Why is the app so important?
- How does it work?
- How has your business evolved?
- Major challenges you faced and how you overcame them?
- Where are you at now?
- What’s your vision for the future of the app? 1 year / 2 year / 5 years and beyond….
- What are your predictions for the future of this space?
Free flow Questions – draw answers from people and go deeper.
The key to creating this style of content successfully is creating a conversational dialogue. When managing an interview, it is imperative to allow it to free flow, this draws answers from people that are more organic, deeper and emotive. Some examples of these styles of questions include:
- How did that make you feel…?
- What made you take that action…?
- What makes you say that…?
- Why do you think you felt like that…?
- What’s the why that makes you cry…? – the non-financial and emotive driver behind what you are doing
Visual & Audio design.
Visual
- A 3 piece camera interview set up shall be used: Core front shot, tight side profile shot, parallaxing mid-range shot – this can then include cropped shots giving you a total of up to 6 angles. The variation of shots ensures engagements is maintained throughout the videos (see below Jon Clarke Testimonial full)
- Where appropriate we would look to integrate animation and/or ‘B-Roll’ (supplementary footage to add to the story, see below full TedX Danny Bent for example of how this is used)
Audio
- Sound FX shall be used where appropriate to draw the viewer deeper into the experience, some FX could include: – risers, bass drops, appropriate ambient sound
- Impactful music tracks
- Changing music tracks to compliment the mood – e.g. a more sombre sound track during a challenge being depicted and a more uplifting track during an achievement.
Social Optimisation.
- Condensing into a 1-2 minutes long version
- Splitting full interview into 30-40 sec chunks where pertinent points are made
- Subtitles can be added to all versions to ensure maximum engagement for those viewers who are watching without sound.
- Ensuring the dimensions of the video are fit for purpose on each social platform, for example: 9:16 ratio for Instagram TV/Stories & 4:5 version for Instagram posts and Facebook posts – see diagram below
- Where authors cannot be present for filming in the London location but are able to record some of their own footage, we can take this and optimised it appropriately
Where are they going to be seen?
Timelines.
08/07/19
Proposal
12/07/19
Sign off
From the review we will see what needs to change and what doesn’t. From there we can formally sign off this project.
TBD
Styling update
During this period the Narce team will provide an update of how the project is coming along.
TBD
Fine tuning
This is the time frame to finalise any amendments.
08/07/19-12/07/19
Proposal review
This is an opportunity for you to look through the proposal and offer any feedback.
TBD
Project Filming
During this timeframe we will need to organise the speakers and to collect the b-roll footage.
TBD
Feedback loop
Here we’ll gather feedback as we’re progressing through the project to make sure everything is going to plan.
TBD
Project completion
By this date the project will be complete.
Partnership
packages.
Turbo
£ 800
00
Month -
80 tokens
-
6 months
-
Distribution support
-
Quarterly vision session
-
Narce studios access
-
Youtube management
PLUS+
£ 825
00
Month -
200 tokens
-
12 months
-
Distribution support
-
Quarterly vision session
-
Narce studios access
-
Youtube management
Popular
Level UP
£ 1250
00
Month -
350 tokens
-
12 months
-
Distribution support
-
Quarterly vision session
-
Narce studios access
-
Youtube management
GO BIG
£ 1600
00
Month -
500 tokens
-
12 months
-
Distribution support
-
Monthly vision session
-
Narce studios access
-
Youtube management
Best Value
Cost .
Please see the breakdown of the cost for this project. These cost are non-package prices. The price is will include VAT.
Some of our partners.
