Outstanding video
Your Video Journey Starts Here.
Who are we?
We understand the power of video and that’s why we pride ourselves on creating compelling, interesting, and emotionally engaging storytelling that can make your business come to life online.
Your Project
Your project, the most exciting part. Here you will find a breakdown of your project with the aims and objectives clearly laid out alongside how we’ll go about bringing the project to life, alongside additional tips for success.
Timelines
This timeline will guide the project from start to finish with all the key milestones and actions. This will ensure everything is kept to schedule and make the process as smooth as possible.
Your Investment
Here you will find the total investment required for the production. You will find a full comprehensive breakdown of the costings for each activity within the production process from start to finish.
This is who we are.
TV is dying. A new unstoppable wave is upon us. The overwhelming rise of digital media is here to stay, and with it comes generations who spend significantly more time online. The digital revolution has undeniably changed the way we consume video forever. This radical shift presents an immense opportunity to reach more people than ever before. Narce Media are a team who have been engrossed throughout the birth of the digital revolution. We deeply understand the value new media channels can bring and the ins and outs of producing successful video.
We understand the power of video and that’s why we pride ourselves on creating compelling, interesting, and emotionally engaging storytelling that can make your business come to life online.
We’re all about seeing real results.
A key mantra of ours is “What’s the point of having a great video if nobody sees it?”. We take this very seriously. Our team provides all the support you need to maximise your reach and ensure your videos give serious return on your investment.
Your Project.
Fancy
To create an inital promotional video for the launch of the Fancy birmingham warehouse.
Video Project Aim
- Create engaging digital first promo showcasing birmingham launch of Fancy
Who’s viewing?
Persona 1
General Public UK
Desired Impact
- To see that Fancy is a national growing ambitious company
- Showcase the offering of Fancy
- Position Fancy as a company which goes bold with their marketing campaigns
Persona 2
General Public Birmingham
Desired Impact
- To see that Fancy is a national growing ambitious company
- Showcase the offering of Fancy
- Talk to the people of birmingham and make them feel a local relationbship with Fancy
What’s the big idea?
Video Requirements:
Requested:
- 1 x Promo videos – (1-2) mins
- 1x Short social cut – (0:30 – 1) mins
Idea Brainstorm
Fancy promo videos (0.30 – 1.30 mins)
- Idea 1 – ‘Fancy’. Play on the fancy element in two ways, Fancy as in the way of fancying someone and fancying a snack. Campaign includes someone watching TV from TV POV. Looks like they are watching something saucy and the tension builds. Then pans onto the TV and its a snack commerical – then subject goes on the app and orders.
- Idea 2 – City Heros – Similar to the concept you showed of german outlets. Have a guy dressed in superhero outfit delivery. FancyMan/BrumMan etc who delivers the snacks.
- Idea 3 – What can you do in 30min concept? Subject places order and then goes around the city doing things in 30mins e.g. ride the bull in bullring, finding the TV remote, see sights in digbeth. then flashback to them sitting on the couch door rings and Fancy driver is there.
- Idea 4 – ‘Horny Snacks’ – A snack walking down the street, e.g. a crisp/ ice cream / chocolate with legs and arms and getting checked out by passers by (women and men). Have the main chunk of the video from the perspective of the snack to build the anticipation and mystery. Pay off is shot of the snack walking through a busy street.
Visual design.
Cameras
For filming our go to is Sony’s Cinema camera range (FX6 / Fx9). All videos will be delivered in 4K and all interviews conducted will have a minimum of 2x camera angles.
B-roll
Where appropriate we shall integrate animation, graphics and ‘B-Roll’ as supplementary footage to add to the story
Audio design.
Sound FX
Sound FX shall be used where appropriate to draw the viewer deeper into the experience, Some FX could include: interactive sound design, risers, bass drops, and appropriate ambient sound.
Music Track
Impactful music track/s which compliments the style of video will be chosen. Changing music tracks to compliment the mood if required – e.g. a more sombre sound track during a challenge being depicted and a more uplifting track during an achievement.
Social optimisation.
As your video project be distributed across social media, we will optimise the video appropriately. Subtitles will be added to all versions to ensure maximum engagement for those viewers who are watching without sound.
We will ensure the video deliverables are given in multiple dimensions and are fit for purpose when distributing on each social media platform, for example: 9:16 ratio for Instagram TV/Stories & 4:5 version for Instagram posts and Facebook posts, 16:9 for LinkedIn. (see diagram)
Timelines.
Stage 1 - Proposal
12/03/2021
Stage 2 - Proposal Review
17/03/2021
Stage 3 - Sign Off
19/03/2021
Stage 4 - Filming
TBD
Stage 5 - Post Production
TBD
Stage 6 - Feedback Loops
TBD
Stage 7 - Project Complete
TBD
Stage 8 - Celebration
TBD
Your Investment.
Note:
All expenses including fuel, congestion fees, subsistence and parking have been absorbed into the final totals.
Recent Work
What our partners say.
They feel like they’re part of our team, they understand us, they understand what we’re looking for and the product they have provided us has really shone through as a result of that.
The guys at Narce took time to understand my business and to get to know me. I use Narce for my social media campaigns, they bring a lot of ideas and are really fun to work with.