WHAT WE DID
With CXP being a sports brand, we knew we had to make the piece fast, punchy and appeal to fan. Two videos were focused on fights between Wilder vs Brezeale and Wilder vs Fury II. The third video was a combination of first party filming and animation to bring to life the technology behind the clothing.
The challenge was making videos that captured the B2C market which requires a lot of planning to cut through the noise that is out there.
We came up with all the ideas present in the three-video shown which we felt captured the essence of the brand alongside capturing the audience’s attention.
We were asked to produce a number of promotional pieces for the sports technology brand CXP (formerly known as PXP). CXP has been an official clothing provider for world champion athletes such as Deontay Wilder and Kell Brook.
We pride ourselves on the quality of the deliverable and the success it has, measuring its impact across the whole video journey to prove our ROI.
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