Outstanding video

Your Video Journey Starts Here.

Who are we?

We understand the power of video and that’s why we pride ourselves on creating compelling, interesting, and emotionally engaging storytelling that can make your business come to life online.

Your Project

Your project, the most exciting part. Here you will find a breakdown of your project with the aims and objectives clearly laid out alongside how we’ll go about bringing the project to life, alongside additional tips for success.

Timelines

This timeline will guide the project from start to finish with all the key milestones and actions. This will ensure everything is kept to schedule and make the process as smooth as possible.

Your Investment

Here you will find the total investment required for the production. You will find a full comprehensive breakdown of the costings for each activity within the production process from start to finish.

This is who we are. 

 

TV is dying. A new unstoppable wave is upon us. The overwhelming rise of digital media is here to stay, and with it comes generations who spend significantly more time online. The digital revolution has undeniably changed the way we consume video forever. This radical shift presents an immense opportunity to reach more people than ever before. Narce Media are a team who have been engrossed throughout the birth of the digital revolution. We deeply understand the value new media channels can bring and the ins and outs of producing successful video. 

We understand the power of video and that’s why we pride ourselves on creating compelling, interesting, and emotionally engaging storytelling that can make your business come to life online.

We’re all about seeing real results.

A key mantra of ours is “What’s the point of having a great video if nobody sees it?”. We take this very seriously. Our team provides all the support you need to maximise your reach and ensure your videos give serious return on your investment.

 

Your Project.

CXP – Brand and Tech Re-launch

C-cut overview:

Our innovative C-Cut™ technology has been developed to support athletes to train at a higher intensity for a longer duration without comfort becoming a limiting factor in performance. Next generation sports underwear created using innovative garment technology, PXP has been built around atheletes requirements.

Providing a more focused approach to compression, our Scientifically tested C-Cut™ waistband reduces excess pressure on the abdomen by evenly distributing force through a central panel, for increased comfort during high-impact activity.

The pressure differential increases the harder the athlete is working when compared to a traditional waistband. The C-Cut™ waistband also maintains a more stable position during high intensity excercise when compared to a standard waistband.

Video Project Aim

  • Create engaging content that demonstrates the technology
  • Explain what technology is succinctly and fully
  • Position the brand as premium and at the pinnacle of sports technology 

Who’s viewing?

Persona 1

Elite Athletes

Desired Impact

  • To understand the technology and the impact it has on their training.
  • To feel compelled to purchase and endorse the products

Persona 2

Sports Enthusiats 

Desired Impact

  • To understand the technology and the impact it has on their training.
  • To feel compelled to purchase the product. 

Persona 3

B2B Audience 

Desired Impact

  • To understand the technology and visualise how this may be useful for their athletes
  • To understand the technology and visualise how this may feature in their existing product portfolio.
  • Consider purchasing of the patent. 

 

What’s the big idea?

Video Requirements:

Requested: 

  • 1 x Hero cut videos – (1.00-1.30) mins
  • 3 x Social video cuts (approx 15-45 secs)

 

Idea Brainstorm

Hero cut (1.00 – 1.30 mins)

Option 1 – Utilising models/athletes showing the product in different use cases. Utilise the blackout graphic style consistent with the Asics video to show the c-cut tech. Also include graphics in 3D space in the shots after this graphic, see Fitbit and hauwei videos for reference. Do this is gym with black out backdrop and white beam lighting to match branding.

Option 2 – Less techy more humorous – see asics chair video – create an analogy of something stiff and arkward with the current style of boxers/waistband. 

Option 3 – More Techy, with some humour – have person running through different settings appearing to go really fast, every is looking in awe, have footage stylised like it is from CCTV / helicopter. Pay-off of video show person running in CXP with the Asics blackout style graphic. Then finish shot running into the distance with VO stating “the c-cut ingredient”.

Video Cuts (0.15 – 0.45 mins)

Short, sharp cuts of the videos, better suited for social media. These will bring out pertinent points from the videos and give viewers a quick and compelling snapshot of the main use cases and messages. 

Visual design.

Cameras

For filming our go to is Sony’s Cinema camera range (FX6 / Fx9). All videos will be delivered in 4K.

B-roll

Where appropriate we shall integrate animation, graphics and ‘B-Roll’ as supplementary footage to add to the story

Audio design.

Sound FX

Sound FX shall be used where appropriate to draw the viewer deeper into the experience, Some FX could include: interactive sound design, risers, bass drops, and appropriate ambient sound. 

Music Track

Impactful music track/s which compliments the style of video will be chosen. Changing music tracks to compliment the mood if required – e.g. a more sombre sound track during a challenge being depicted and a more uplifting track during an achievement. 

Social optimisation.

As your video project be distributed across social media, we will optimise the video appropriately. Subtitles will be added to all versions to ensure maximum engagement for those viewers who are watching without sound.

We will ensure the video deliverables are given in multiple dimensions and are fit for purpose when distributing on each social media platform, for example: 9:16 ratio for Instagram TV/Stories & 4:5 version for Instagram posts and Facebook posts, 16:9 for LinkedIn. (see diagram)

Timelines.

Stage 1 - Proposal

26/03/2021

Stage 2 - Proposal Review

26/03/2021

A

Stage 3 - Sign Off

29/03/2021

Stage 4 - Filming

29/03/2021 – 15/04/2021

Stage 5 - Post Production

15/04/2021 – 25/04/2021

Stage 6 - Feedback Loops

25/04/2021 – 30/04/2021

Z

Stage 7 - Project Complete

 30/04/2021

Stage 8 - Celebration

 Hurray 

Your Investment.

Note:

All expenses including fuel, congestion fees, subsistence and parking will be charged additionally.  

Recent Work

What our partners say.

They feel like they’re part of our team, they understand us, they understand what we’re looking for and the product they have provided us has really shone through as a result of that.

Jon Clarke

Managing Director, Cyance

The guys at Narce took time to understand my business and to get to know me. I use Narce for my social media campaigns, they bring a lot of ideas and are really fun to work with.

Robin Lines

CEO, RLA

Let’s Get Started

Ready To Make a Real Change? Let’s Make Something Great Together!