Outstanding video

Your Video Journey Starts Here.

Who are we?

We understand the power of video and that’s why we pride ourselves on creating compelling, interesting, and emotionally engaging storytelling that can make your business come to life online.

Your Project

Your project, the most exciting part. Here you will find a breakdown of your project with the aims and objectives clearly laid out alongside how we’ll go about bringing the project to life, alongside additional tips for success.

Timelines

This timeline will guide the project from start to finish with all the key milestones and actions. This will ensure everything is kept to schedule and make the process as smooth as possible.

Your Investment

Here you will find the total investment required for the production. You will find a full comprehensive breakdown of the costings for each activity within the production process from start to finish.

This is who we are. 

 

TV is dying. A new unstoppable wave is upon us. The overwhelming rise of digital media is here to stay, and with it comes generations who spend significantly more time online. The digital revolution has undeniably changed the way we consume video forever. This radical shift presents an immense opportunity to reach more people than ever before. Narce Media are a team who have been engrossed throughout the birth of the digital revolution. We deeply understand the value new media channels can bring and the ins and outs of producing successful video. 

We understand the power of video and that’s why we pride ourselves on creating compelling, interesting, and emotionally engaging storytelling that can make your business come to life online.

We’re all about seeing real results.

A key mantra of ours is “What’s the point of having a great video if nobody sees it?”. We take this very seriously. Our team provides all the support you need to maximise your reach and ensure your videos give serious return on your investment.

 

Your Project.

Aston University – Region and Society project videos

Region and Society project overview:

Aston University is a ‘dual intensive’ University which values teaching and research equally. The research has ‘impact and addresses real-world problems while providing practical answers means our research is used by organisations, policymakers and stakeholders to make a positive impact on society and our communities

Video Project Aim

  • Create engaging material to tell the story of Birmingham residents
  • Explain what research is taking place
  • Shout about the results we have achieved on the individuals that live in the area
  • To increase awareness of the work Aston has done for the region
  • Be seen and engaged with by policymakers

Who’s viewing?

Persona 1

Business Professionals

Desired Impact

  • To understand the impact the research has had on the community. 
  • To feel compelled to reach out to support the research and initiatives.

Persona 2

Policymakers

Desired Impact

  • To understand the support Aston gives to the community.
  • To feel inspired to want to support the research and initiatives that are taking place.

Persona 3

Staff/Academics

Desired Impact

  • See the impact their research has on the region and community.
  • To be recognised for their incredible research and to feel inspired to continue to support the initiatives.
  • Encourage other academics to take part .

 

Persona 4

Birmingham/UK community

Desired Impact

  • To see the impact Aston Centre for Growth has on the regional business landscape
  • To feel inspired to continue or begin to support the Aston community
  • Understand the cutting edge breakthroughs which Aston is bringing to the forefront.

 

What’s the big idea?

Video Requirements:

Requested: 

  • 5 x Case study videos – (2-3) mins
  • 5 x Case study video cuts (approx 1 min)

 

Idea Brainstorm

Case Study Videos (1.30 – 3.00 mins)

We will liaise with your selection of stakeholders from each of the initiatives, interviewing each person to understand why the research is valuable and to understand the real impact it has had. In these videos we should focus around creating and emotional response from the viewer, as such, it would be suggested that the interviews conducted are not only for the stand point of the researchers/academics, but also those society members where the research has really made a difference. Each video will include supporting b-roll and graphics (e.g. app coming on screen)

Case Study Video Cuts (0.20 – 1.00 mins)

Short, sharp cuts of the case study videos, better suited for social media. These will bring out pertinent points from the videos and give viewers a quick and compelling snapshot of the main messages.

Supporting links:

Graphic/animation in real life examples (Monday.com) – https://www.youtube.com/watch?v=8ELpzmNeS4M

Graphic/animation in real life examples (Slack) – https://www.youtube.com/watch?v=B6zVzWU95Sw 

 

Visual design.

Cameras

For filming our go to is Sony’s Cinema camera range (FX6 / Fx9). All videos will be delivered in 4K and all interviews conducted will have a minimum of 2x camera angles.

B-roll

Where appropriate we shall integrate animation, graphics and ‘B-Roll’ as supplementary footage to add to the story

Audio design.

Sound FX

Sound FX shall be used where appropriate to draw the viewer deeper into the experience, Some FX could include: interactive sound design, risers, bass drops, and appropriate ambient sound. 

Music Track

Impactful music track/s which compliments the style of video will be chosen. Changing music tracks to compliment the mood if required – e.g. a more sombre sound track during a challenge being depicted and a more uplifting track during an achievement. 

Social optimisation.

As your video project be distributed across social media, we will optimise the video appropriately. Subtitles will be added to all versions to ensure maximum engagement for those viewers who are watching without sound.

We will ensure the video deliverables are given in multiple dimensions and are fit for purpose when distributing on each social media platform, for example: 9:16 ratio for Instagram TV/Stories & 4:5 version for Instagram posts and Facebook posts, 16:9 for LinkedIn. (see diagram)

Timelines.

Stage 1 - Proposal

04/02/2021

Stage 2 - Proposal Review

05/02/2021

A

Stage 3 - Sign Off

08/02/2021

Stage 4 - Filming

08/02/2021 – 08/03/2021

Stage 5 - Post Production

20/02/2021 – 15/03/2021

Stage 6 - Feedback Loops

20/02/2021 – 31/03/2021

Z

Stage 7 - Project Complete

 31/03/2021

Stage 8 - Celebration

 31/03/2021

Your Investment.

Note:

All expenses including fuel, congestion fees, subsistence and parking have been absorbed into the final totals. 

Recent Work

What our partners say.

They feel like they’re part of our team, they understand us, they understand what we’re looking for and the product they have provided us has really shone through as a result of that.

Jon Clarke

Managing Director, Cyance

The guys at Narce took time to understand my business and to get to know me. I use Narce for my social media campaigns, they bring a lot of ideas and are really fun to work with.

Robin Lines

CEO, RLA

Let’s Get Started

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