Outstanding video
Your Video Journey Starts Here.
Who are we?
We understand the power of video and that’s why we pride ourselves on creating compelling, interesting, and emotionally engaging storytelling that can make your business come to life online.
Your Project
Your project, the most exciting part. Here you will find a breakdown of your project with the aims and objectives clearly laid out alongside how we’ll go about bringing the project to life, alongside additional tips for success.
Timelines
This timeline will guide the project from start to finish with all the key milestones and actions. This will ensure everything is kept to schedule and make the process as smooth as possible.
Your Investment
Here you will find the total investment required for the production. You will find a full comprehensive breakdown of the costings for each activity within the production process from start to finish.
This is who we are.
TV is dying. A new unstoppable wave is upon us. The overwhelming rise of digital media is here to stay, and with it comes generations who spend significantly more time online. The digital revolution has undeniably changed the way we consume video forever. This radical shift presents an immense opportunity to reach more people than ever before. Narce Media are a team who have been engrossed throughout the birth of the digital revolution. We deeply understand the value new media channels can bring and the ins and outs of producing successful video.
We understand the power of video and that’s why we pride ourselves on creating compelling, interesting, and emotionally engaging storytelling that can make your business come to life online.
We’re all about seeing real results.
A key mantra of ours is “What’s the point of having a great video if nobody sees it?”. We take this very seriously. Our team provides all the support you need to maximise your reach and ensure your videos give serious return on your investment.
Your Project.
Aston University – Centre for Growth Video Series
Aston Centre for Growth overview:
Aston Centre for Growth offers leading growth programmes and other opportunities for SME owners looking to grow their business. Aston University has held the Small Business Charter since 2014, reflecting its expertise in SME engagement. We have experience of working with hundreds of SMEs to support their business growth, with investment ready pitching competitions, through our student focused start-up support and incubation centre and on high profile programmes such as Goldman Sachs 10,000 Small Businesses.
Video Project Aim
- Build brand awareness of the Centre for growth
- Show the structure of the Aston Centre for Growth
- Show impact the Aston Centre for Growth has on the business community
- Demonstrate the expertise housed within the Aston Centre for Growth (staff, academics and business mentors)
- Encourage recruitment of new businesses into the programme
Who’s viewing?
Persona 1
Prospect Businesses
Desired Impact
- To understand the impact the programme has on businesses that complete the programme.
- To feel compelled to reach out to the Aston Centre for Growth and apply for a place on future cohorts.
Persona 2
Alumni/Students
Desired Impact
- To showcase the support Aston gives to it’s students who want to create a business
- Demonstrate the entrepreneurial possibilities available to students and alumni.
- To feel inspired to want to continue being a part of the Aston community.
Persona 3
Staff/Researchers
Desired Impact
- See the impact their tuition has on the businesses and wider community.
- To be recognised for their incredible research and to feel inspired to continue to support the Aston community
- Encourage other academics to take part in the programme
Persona 4
Business/wider community
Desired Impact
- To see the impact Aston Centre for Growth has on the regional business landscape
- To feel inspired to continue or begin to support the Aston community
- Understand the cutting edge breakthroughs in their industries which Aston is bringing to the forefront.
What’s the big idea?
Video Requirements:
Requested:
- TBD based on what is possible within a £10,000 budget (Excluding VAT).
Suggested:
- 1 x hero video – 2-3 mins
- 1 x overview explainer video – 1 min
- 3 x Case study videos – 2 mins
- 3 x Case study video cuts for social media
Idea Brainstorm
Idea Hero Video (2 – 3mins)
Who’s better to talk about the impact of the Aston Centre for Growth, then those who’s businesses have been through the project and gained all the benefits of the education, mentorship and networking available.
A suggested way to approach this project is to film 3 x case study videos with business, and use these in collaboration with a graphic lead explainer. The 2-3 min explainer would feature the 1 minute graphic/animation video content, sandwiched between a cut of key interview moments from the case studies, paired with B-Roll.
Explainer Video Cut (1 min)
We will cut the graphical/animation elements for the main 2-3 minute video into a shorter 1 minute piece. This will capture pertient points within the main hero video and act as a great way to maximise the content produced. This video will illustrate the core values and structure of the Aston Centre for Growth. As the video is shorter, it will encourage more people to initially view the video on social media which will then aid in directing them to the full piece. 1 minute clips are perfect for instagram posts as anyting over 1 minute will need to be added as an Instagram TV post.
Case Study Videos (1.30 – 2.00 mins)
We will liaise with your selection of businesses and proceed with interviewing each business on how the Aston Centre for Growth has impacted their business, why it is valuable, their thoughts on the coaching and mentorship given, and the value of the network. These will be produced as individual pieces and be a valuable asset that speaks directly to business owners about why the programme is impactful and they should consider applying. We should feature 2/3 businesses of people who has completed the Small Business Leadership Programme.
Case Study Video Cuts (0.20 – 1.00 mins)
Short, sharp cuts of the case study videos, better suited for social media. These will bring out pertain points from the videos and give viewers a quick and compelling snapshot of the Aston Centre for Growth.
Supporting links:
Graphic/animation in real life examples (Monday.com) – https://www.youtube.com/watch?v=8ELpzmNeS4M
Graphic/animation in real life examples (Slack) – https://www.youtube.com/watch?v=B6zVzWU95Sw
Animation /motion graphic styles (3.15 secs minimal we think would work well) – https://www.youtube.com/watch?v=ucFHPMfg1ZM
Visual design.
Cameras
For filming our go to is Sony’s Cinema camera range (FX6 / Fx9). All videos will be delivered in 4K and all interviews conducted will have a minimum of 2x camera angles.
B-roll
Where appropriate we shall integrate animation, graphics and ‘B-Roll’ as supplementary footage to add to the story
Audio design.
Sound FX
Sound FX shall be used where appropriate to draw the viewer deeper into the experience, Some FX could include: interactive sound design, risers, bass drops, and appropriate ambient sound.
Music Track
Impactful music track/s which compliments the style of video will be chosen. Changing music tracks to compliment the mood if required – e.g. a more sombre sound track during a challenge being depicted and a more uplifting track during an achievement.
Social optimisation.
As your video project be distributed across social media, we will optimise the video appropriately. Subtitles will be added to all versions to ensure maximum engagement for those viewers who are watching without sound.
We will ensure the video deliverables are given in multiple dimensions and are fit for purpose when distributing on each social media platform, for example: 9:16 ratio for Instagram TV/Stories & 4:5 version for Instagram posts and Facebook posts, 16:9 for LinkedIn. (see diagram)
Timelines.
Stage 1 - Proposal
25/01/2021
Stage 2 - Proposal Review
25/01/2021
Stage 3 - Sign Off
27/01/2021
Stage 4 - Filming
TBD
Stage 5 - Post Production
TBD
Stage 6 - Feedback Loops
TBD
Stage 7 - Project Complete
TBD
Stage 8 - Celebration
TBD
Your Investment.
| Planning – idea creation, script writing, storboarding and organisation | |||
| Filming – days allocated to film the project | |||
| Postproduction – days allocated to edit the videos, including feedback amedments and social optimisation |
Note:
All expenses including fuel, congestion fees, subsistence and parking have been absorbed into the final totals.
Recent Work
What our partners say.
They feel like they’re part of our team, they understand us, they understand what we’re looking for and the product they have provided us has really shone through as a result of that.
The guys at Narce took time to understand my business and to get to know me. I use Narce for my social media campaigns, they bring a lot of ideas and are really fun to work with.