We understand the power of video and that’s why we pride ourselves on creating compelling, interesting, and emotionally engaging storytelling that can make your business come to life online.
Your project, the most exciting part. Here you will find a breakdown of your project with the aims and objectives clearly laid out alongside how we’ll go about bringing the project to life, alongside additional tips for success.
This timeline will guide the project from start to finish with all the key milestones and actions. This will ensure everything is kept to schedule and make the process as smooth as possible.
Here you will find the total investment required for the production. You will find a full comprehensive breakdown of the costings for each activity within the production process from start to finish.
TV is dying. A new unstoppable wave is upon us. The overwhelming rise of digital media is here to stay, and with it comes generations who spend significantly more time online. The digital revolution has undeniably changed the way we consume video forever. This radical shift presents an immense opportunity to reach more people than ever before. Narce Media are a team who have been engrossed throughout the birth of the digital revolution. We deeply understand the value new media channels can bring and the ins and outs of producing successful video.
We understand the power of video and that’s why we pride ourselves on creating compelling, interesting, and emotionally engaging storytelling that can make your business come to life online.
A key mantra of ours is “What’s the point of having a great video if nobody sees it?”. We take this very seriously. Our team provides all the support you need to maximise your reach and ensure your videos give serious return on your investment.
Aston University – (pioneers for change celebration)
Aston University is a higher education institution and in 2016 launched a 5 year fundraising campaign, Pioneers for Change. The Campaign was launched in the year that Aston celebrated its 50th anniversary of being given its Royal Charter; we asked alumni, staff, donors, and the wider community to drive our mission and help deliver our vision into the next 50 years to break new ground and transform lives, through the fundraising campaign ‘Pioneers for Change – Transforming Lives’.
The Campaign aimed to deliver ‘pioneering’ work through four areas – business, health, research and our students. The campaign is coming to a close in 2020, and we require a video to celebrate everything we have achieved over the last four years.
Project Aim
Donors
Desired Impact
Alumni/Students
Desired Impact
Staff/Researchers
Desired Impact
Business/wider community
Desired Impact
Video Requirements:
Requested:
Suggested:
Idea Hero Video (2-3mins)
Touching on pioneers/innovators/champions/heroes in everyday life and showing that there are all kinds of different people doing all kinds of incredible things everyday. Back to back features with a voiceover and search bar dictating shots. This changes when different topics are searched, instead we can have power text come up in place of the search bar to piece together the story. Much more features and clips of the case studies underneath each pillar would be used, the pacing of the video would be fast and inspiring. It would demonstrate a great balance of high end, high resolution shots mixed with lower touch shots e.g. footage captured on phones (vertical). This would suit the current library of footage Aston has available and also mitigate some challenges that may occur due to the COVID situation. This style draws the viewer into the video with the constant switching of shots making the two minutes feel much shorter. This is perfect for grabbing attention, showcasing numerous achievements in a condensed space of time and retaining the viewers engagement.
Main Video Cut (1min)
We will cut the main 2-3 minute video into a shorter 1 minute piece. This will capture the most pertient points within the video and act as a great way to maximise the content produced. As the video is shorter, it will encourage more people to initially view the video on social media which will then aid in directing them to the full piece. 1 minute clips are perfect for instagram posts as anyting over 1 minute will need to be added as an Instagram TV post.
Snippets (0.15 – 0.30mins)
We will introduce with the voiceover the normal e.g. so and so is just making a coffee… and then on the screen text will show the greatness e.g. has developed a tool to predict parkinsons and helped over x amount of people/families and so on. Below is an example style of the individuals achieving incredibile accomplishment. This may require less filming dependant on the current library of footage Aston currently holds the rights to. We would aim to create between 4-6 of these shorter snippets which would appeal to the different audiences mentioned above. As the campaign moves on, more of this style could be produced maintaing a consistent styling and ensuring that we can commend future pioneers/innovators/champions/heroes.
Snippets can also be taken from the four sections (health, research, students, business) covered in the hero video, these can be reproduced into 4 x 20 – 30 second socially optimised clips.
Focus Areas
Business
Health
Research
Students
These may change dependant on the advice from Aston University*
Dependant on filming requirements we would use Canon Cinema camera’s (C200 / C300) or Sony (A7S range) for cinematic shots/slow-motion/b-roll.
Where appropriate we shall integrate animation, graphics and ‘B-Roll’ as supplementary footage to add to the story
Sound FX shall be used where appropriate to draw the viewer deeper into the experience, Some FX could include: interactive sound design, risers, bass drops, and appropriate ambient sound.
Impactful music track/s which compliments the style of video will be chosen. Changing music tracks to compliment the mood if required – e.g. a more sombre sound track during a challenge being depicted and a more uplifting track during an achievement.
As your video project be distributed across social media, we will optimise the video appropriately. Subtitles will be added to all versions to ensure maximum engagement for those viewers who are watching without sound.
We will ensure the video deliverables are given in multiple dimensions and are fit for purpose when distributing on each social media platform, for example: 9:16 ratio for Instagram TV/Stories & 4:5 version for Instagram posts and Facebook posts, 16:9 for LinkedIn. (see diagram)
06/07/2020
13/07/2020
13/07/2020
13/07/2020 – TBD
20/07/2020 – 25/09/20
20/07/2020 – 25/09/20
25/09/20
25/09/20
Consultancy/Planning – idea creation/organisation | |||
Filming – 1 days allocated to target people not availble in video library | |||
Post Production – days to edit: 1x hero video and 2x social snippets (find your greatness style) | |||
Feedback – time to ammend/update project | |||
Social Optimisation – time to reformat all videos for each social media platform |
Consultancy/Planning – idea creation/organisation | |||
Filming – 2 days allocated to target people not availble in video library | |||
Post Production – days to edit: 1x hero video, 1x hero cut and 4x social snippets (find your greatness style) | |||
Feedback – time to ammend/update project | |||
Social Optimisation – time to reformat all videos for each social media platform |
Consultancy/Planning – idea creation/organisation | |||
Filming – 3 days allocated to target people not availble in video library | |||
Post Production – days to edit: 1x hero video, 1x hero cut and 4x social snippets (find your greatness style), 4x highlights snippets (4 sections of hero video cut into 30 second sections split into health, research, student, business) | |||
Feedback – time to ammend/update project | |||
Social Optimisation – time to reformat all videos for each social media platform |
All expenses including fuel have been absorbed into the final totals.
They feel like they’re part of our team, they understand us, they understand what we’re looking for and the product they have provided us has really shone through as a result of that.
The guys at Narce took time to understand my business and to get to know me. I use Narce for my social media campaigns, they bring a lot of ideas and are really fun to work with.