Outstanding video
Your Video Journey Starts Here.
Who are we?
We understand the power of video and that’s why we pride ourselves on creating compelling, interesting, and emotionally engaging storytelling that can make your business come to life online.
Your Project
Your project, the most exciting part. Here you will find a breakdown of your project with the aims and objectives clearly laid out alongside how we’ll go about bringing the project to life, alongside additional tips for success.
Timelines
This timeline will guide the project from start to finish with all the key milestones and actions. This will ensure everything is kept to schedule and make the process as smooth as possible.
Your Investment
Here you will find the total investment required for the production. You will find a full comprehensive breakdown of the costings for each activity within the production process from start to finish.
This is who we are.
TV is dying. A new unstoppable wave is upon us. The overwhelming rise of digital media is here to stay, and with it comes generations who spend significantly more time online. The digital revolution has undeniably changed the way we consume video forever. This radical shift presents an immense opportunity to reach more people than ever before. Narce Media are a team who have been engrossed throughout the birth of the digital revolution. We deeply understand the value new media channels can bring and the ins and outs of producing successful video.
We understand the power of video and that’s why we pride ourselves on creating compelling, interesting, and emotionally engaging storytelling that can make your business come to life online.
We’re all about seeing real results.
A key mantra of ours is “What’s the point of having a great video if nobody sees it?”. We take this very seriously. Our team provides all the support you need to maximise your reach and ensure your videos give serious return on your investment.
Your Project.
Aston University – (pioneers for change celebration)
Aston University is a higher education institution and in 2016 launched a 5 year fundraising campaign, Pioneers for Change. The Campaign was launched in the year that Aston celebrated its 50th anniversary of being given its Royal Charter; we asked alumni, staff, donors, and the wider community to drive our mission and help deliver our vision into the next 50 years to break new ground and transform lives, through the fundraising campaign ‘Pioneers for Change – Transforming Lives’.
The Campaign aimed to deliver ‘pioneering’ work through four areas – business, health, research and our students. The campaign is coming to a close in 2020, and we require a video to celebrate everything we have achieved over the last four years.
Project Aim
- To inform the audiences of all the things they have helped to achieve during the campaign
- To show impact the projects have made on research / students / community
- To inspire the audience as to what can be achieved
Who’s viewing?
Persona 1
Donors
Desired Impact
- To see the impact that their support and funding has had over the last number of years
- To want to continue supporting Aston into the future
Persona 2
Alumni/Students
Desired Impact
- To see what their impact has been not only on the monetary support side but through the actions they have taken.
- To feel inspired to want to continue being a part of the Aston community and continue being a hero.
Persona 3
Staff/Researchers
Desired Impact
- To see the impact their tuition has on the students and wider community through their actions.
- To feel inspired to continue to support the Aston community
- To be recognised for their incredible research
Persona 4
Business/wider community
Desired Impact
- To see the impact their support has had.
- To feel inspired to continue or begin to support the Aston community
- Understand the cutting edge breakthroughs in their industries which Aston is bringing to the forefront.
What’s the big idea?
Video Requirements:
Requested:
- 1 x video – but a number of versions of it.
- 1 x main video and 2/3 videos of 30 seconds for social media
Suggested:
- 1 x hero video – 2-3 mins
- 1 x hero video – 1 minute cut
- 4 – 6 videos of 15-30 seconds for social media – (appeal to different audiences)
Idea Brainstorm
Idea Hero Video (2-3mins)
Touching on pioneers/innovators/champions/heroes in everyday life and showing that there are all kinds of different people doing all kinds of incredible things everyday. Back to back features with a voiceover and search bar dictating shots. This changes when different topics are searched, instead we can have power text come up in place of the search bar to piece together the story. Much more features and clips of the case studies underneath each pillar would be used, the pacing of the video would be fast and inspiring. It would demonstrate a great balance of high end, high resolution shots mixed with lower touch shots e.g. footage captured on phones (vertical). This would suit the current library of footage Aston has available and also mitigate some challenges that may occur due to the COVID situation. This style draws the viewer into the video with the constant switching of shots making the two minutes feel much shorter. This is perfect for grabbing attention, showcasing numerous achievements in a condensed space of time and retaining the viewers engagement.
Main Video Cut (1min)
We will cut the main 2-3 minute video into a shorter 1 minute piece. This will capture the most pertient points within the video and act as a great way to maximise the content produced. As the video is shorter, it will encourage more people to initially view the video on social media which will then aid in directing them to the full piece. 1 minute clips are perfect for instagram posts as anyting over 1 minute will need to be added as an Instagram TV post.
Snippets (0.15 – 0.30mins)
We will introduce with the voiceover the normal e.g. so and so is just making a coffee… and then on the screen text will show the greatness e.g. has developed a tool to predict parkinsons and helped over x amount of people/families and so on. Below is an example style of the individuals achieving incredibile accomplishment. This may require less filming dependant on the current library of footage Aston currently holds the rights to. We would aim to create between 4-6 of these shorter snippets which would appeal to the different audiences mentioned above. As the campaign moves on, more of this style could be produced maintaing a consistent styling and ensuring that we can commend future pioneers/innovators/champions/heroes.
Snippets can also be taken from the four sections (health, research, students, business) covered in the hero video, these can be reproduced into 4 x 20 – 30 second socially optimised clips.
Focus Areas
Business
- 10,000 small businesses, Goldman Sachs
- Degree Apprenticeships – GoCompare https://www2.aston.ac.uk/news/releases/2018/february/gocompare-launches-degree-apprenticeship-with-aston
Health
- Sir Doug Ellis Pathways to Healthcare: https://www2.aston.ac.uk/aston-medical-school/pathwaytohealthcare**https://www.bbc.co.uk/news/uk-england-birmingham-37941787 – this is Dean Elsmore, he’s watching villa with his old man – dean has cared for his dad since he suffered burns in an industrial accident.
- Wesleyan Medical Scholarships
Research
- ALIVE (Aston Laboratory for Immersive Virtual Environments) was partly funded by donations is being used by police to train officers in a safe environment –
- Photonics research food and agri-tech, in particular using photonics to identify and minimise food spoilage and contamination, supported by the Wolfson Foundation. **
- Aston Brain Centre – autism research funded by Tommy’s Fund
- Rosalyn Bill research – head injuries, research supported by the Aston Annual Fund.
Students
- Volunteering – graduates giving lectures to students, offering placement and graduates roles, mentoring **https://www.youtube.com/watch?v=CWsO2Sebvl0 – Reham – making a coffee for her and george – reham have mentored over 20 young students helping maximise their potential / research into Parkinson
- Students’ Union** https://www.youtube.com/watch?v=28oHiBEzssc, https://www.youtube.com/watch?v=u39KHmNN5kM – Student president – pioneered the development of new SU, a hive of culture, diversity and acceptance.
- Student scholarships – ** https://www.youtube.com/watch?v=-NxIgH_7wAo#action=share
These may change dependant on the advice from Aston University*
Visual design.
Cameras
Dependant on filming requirements we would use Canon Cinema camera’s (C200 / C300) or Sony (A7S range) for cinematic shots/slow-motion/b-roll.
B-roll
Where appropriate we shall integrate animation, graphics and ‘B-Roll’ as supplementary footage to add to the story
Audio design.
Sound FX
Sound FX shall be used where appropriate to draw the viewer deeper into the experience, Some FX could include: interactive sound design, risers, bass drops, and appropriate ambient sound.
Music Track
Impactful music track/s which compliments the style of video will be chosen. Changing music tracks to compliment the mood if required – e.g. a more sombre sound track during a challenge being depicted and a more uplifting track during an achievement.
Social optimisation.
As your video project be distributed across social media, we will optimise the video appropriately. Subtitles will be added to all versions to ensure maximum engagement for those viewers who are watching without sound.
We will ensure the video deliverables are given in multiple dimensions and are fit for purpose when distributing on each social media platform, for example: 9:16 ratio for Instagram TV/Stories & 4:5 version for Instagram posts and Facebook posts, 16:9 for LinkedIn. (see diagram)
Timelines.
Stage 1 - Proposal
06/07/2020
Stage 2 - Proposal Review
13/07/2020
Stage 3 - Sign Off
13/07/2020
Stage 4 - Filming
13/07/2020 – TBD
Stage 5 - Post Production
20/07/2020 – 25/09/20
Stage 6 - Feedback Loops
20/07/2020 – 25/09/20
Stage 7 - Project Complete
25/09/20
Stage 8 - Celebration
25/09/20
Your Investment.
| Consultancy/Planning – idea creation/organisation | |||
| Filming – 1 days allocated to target people not availble in video library | |||
| Post Production – days to edit: 1x hero video and 2x social snippets (find your greatness style) | |||
| Feedback – time to ammend/update project | |||
| Social Optimisation – time to reformat all videos for each social media platform |
| Consultancy/Planning – idea creation/organisation | |||
| Filming – 2 days allocated to target people not availble in video library | |||
| Post Production – days to edit: 1x hero video, 1x hero cut and 4x social snippets (find your greatness style) | |||
| Feedback – time to ammend/update project | |||
| Social Optimisation – time to reformat all videos for each social media platform |
| Consultancy/Planning – idea creation/organisation | |||
| Filming – 3 days allocated to target people not availble in video library | |||
| Post Production – days to edit: 1x hero video, 1x hero cut and 4x social snippets (find your greatness style), 4x highlights snippets (4 sections of hero video cut into 30 second sections split into health, research, student, business) | |||
| Feedback – time to ammend/update project | |||
| Social Optimisation – time to reformat all videos for each social media platform |
Note:
All expenses including fuel have been absorbed into the final totals.
Recent Work
What our partners say.
They feel like they’re part of our team, they understand us, they understand what we’re looking for and the product they have provided us has really shone through as a result of that.
The guys at Narce took time to understand my business and to get to know me. I use Narce for my social media campaigns, they bring a lot of ideas and are really fun to work with.