Outstanding video
Your Video Journey Starts Here.
Who are we?
We understand the power of video and that’s why we pride ourselves on creating compelling, interesting, and emotionally engaging storytelling that can make your business come to life online.
Your Project
Your project, the most exciting part. Here you will find a breakdown of your project with the aims and objectives clearly laid out alongside how we’ll go about brining the project to life, alongside additional tips for success.
Timelines
This timeline will guide the project from start to finish with all the key milestones and actions. This will ensure everything is kept to schedule and make the process as smooth as possible
Your Investment
Here you will find the total investment required for the production. You will find a full comprehensive breakdown of the costings for each activity within the production process from start to finish.
This is who we are.
TV is dying. A new unstoppable wave is upon us. The overwhelming rise of digital media is here to stay, and with it comes generations who spend significantly more time online. The digital revolution has undeniably changed the way we consume video forever. This radical shift presents an immense opportunity to reach more people than ever before. Narce Media are a team who have been engrossed throughout the birth of the digital revolution. We deeply understand the value new media channels can bring and the ins and outs of producing successful video.
We understand the power of video and that’s why we pride ourselves on creating compelling, interesting, and emotionally engaging storytelling that can make your business come to life online.
We’re all about seeing real results.
A key mantra of ours is “What’s the point of having a great video if nobody sees it?”. We take this very seriously. Our team provides all the support you need to maximise your reach and ensure your videos give serious return on your investment.
Your Project.
Aims and objectives:
Advanced Services Group is a centre of excellence at Aston Business School, Aston University in the UK. They provide education, training, research and a global network of like-minded professionals around advanced services and servitization. They work to help global manufacturers and technology innovators to develop services-led strategies
We propose a video solution that:
- Demonstrates the benefits of working with ASG through video case studies of previous clients
- Creates a more dynamic viewing experience for prospective partners of ASG
- Attracts new prospective partners and clients for ASG
- Positions ASG as a leader in education, training, and research
Who’s viewing?
Persona 1
Technology Businesses
COO/CEO/ Directors
Desired Actions
- Understand the specific value of ASG to them (Design, implement, and deliver revenue growing services)
- Contact/Engage with ASG
Persona 2
Manufactures
COO/CEO/ Directors
Desired Actions
- Understand the specific value of ASG to them (Design, implement, and deliver revenue growing services)
- Contact/Engage with ASG
Persona 3
Researchers and Practitioners
Researchers in servitization and advanced services
Desired Actions
- Understand the specific value of ASG
- Contact/Engage with AS
What’s the big idea?
Videos proposed:
x3 Video Case Studies
Video versions of case studies with current and past clients of Advanced Services Group at a location TBD (suggested filming location Client’s offices)
Case Study Testimonials
A series of customer advocacy videos with some of ASG’s flagship clients
The video content shall be used to support ASG’s sales and marketing objectives, key examples include; driving new partnership enquiries, supporting ongoing partnership opportunities and spreading awareness of ASG. With the weight of flagship clients giving their advocacy to ASG, the series will also serve to enhance ASG’s brand presence and credibility.
Deliverables:
3x case study videos featuring interviews with senior stakeholders of flagship clients.
Inspirations –
The interview filming will have a 3-point camera set up:
Front – on left or right 3rd angle
Wide parallaxing sliding angle
Additional varying shot – this may be top down, just outside the video set, or, other.
The interview will also include supplementary B-Roll for intro, outro and throughout. Examples may include:
- Branding of the business featured in the case study
- Building and locational surroundings relevant to the business featured the case study
- Slow motion shots of participating business stakeholder (e.g. entering building, room, in conversation, smiling)
Visual design.
Cameras
Up to 3 piece camera set up shall be used. Dependant on filming requirements we would use Canon Cinema camera’s (C200 / C100) or Sony (A7S range) for more cinematic styling.
B-roll
Where appropriate we would integrate animation, graphics and ‘B-Roll’, supplementary footage to add to the story
Audio design.
Sound FX
Sound FX shall be used where appropriate to draw the viewer deeper into the experience, Some FX could include: interactive sound design, risers, bass drops, appropriate ambient sound
Music Track
Impactful music track which compliments the style of video will be chosen. Changing music tracks to compliment the mood if required – e.g. a more sombre sound track during a challenge being depicted and a more uplifting track during an achievement.
Social optimisation.
Subtitles will be added to all versions to ensure maximum engagement for those viewers who are watching without sound.
We will ensure the video deliverables are given in multiple dimensions and are fit for purpose when distributing on each social media platform, for example: 9:16 ratio for Instagram TV/Stories & 4:5 version for Instagram posts and Facebook posts, 16:9 for LinkedIn. (see diagram)
Timelines.
Stage 1 - Proposal
Date – 28/01/2020
Stage 2 - Proposal Review
Date – 31/01/2020
Stage 3 - Sign Off
Date – TBD
Stage 4 - Filming Subjects
Date – TBD
Stage 5 - Post Production
Date – TBD
Stage 6 - Feedback Loop and Fine Tuning
Date – TBD
Stage 7 - Project Complete
Date – TBD
Stage 8 - Celebration
Date – TBD
Your Investment.
Note:
Where necessary, the Buyer shall pay for the Service Providers out of pocket expenses including; fuel @£0.45 per mile, congestion, parking fees, and subsistence (catering and accommodation)
What our partners say.
They feel like they’re part of our team, they understand us, they understand what we’re looking for and the product they have provided us has really shone through as a result of that.
The guys at Narce took time to understand my business and to get to know me. I use Narce for my social media campaigns, they bring a lot of ideas and are really fun to work with.