Outstanding video
Your Video Journey Starts Here.
Who are we?
We understand the power of video and that’s why we pride ourselves on creating compelling, interesting, and emotionally engaging storytelling that can make your business come to life online.
Your Project
Your project, the most exciting part. Here you will find a breakdown of your project with the aims and objectives clearly laid out alongside how we’ll go about bringing the project to life, alongside additional tips for success.
Timelines
This timeline will guide the project from start to finish with all the key milestones and actions. This will ensure everything is kept to schedule and make the process as smooth as possible.
Your Investment
Here you will find the total investment required for the production. You will find a full comprehensive breakdown of the costings for each activity within the production process from start to finish.
This is who we are.
TV is dying. A new unstoppable wave is upon us. The overwhelming rise of digital media is here to stay, and with it comes generations who spend significantly more time online. The digital revolution has undeniably changed the way we consume video forever. This radical shift presents an immense opportunity to reach more people than ever before. Narce Media are a team who have been engrossed throughout the birth of the digital revolution. We deeply understand the value new media channels can bring and the ins and outs of producing successful video.
We understand the power of video and that’s why we pride ourselves on creating compelling, interesting, and emotionally engaging storytelling that can make your business come to life online.
We’re all about seeing real results.
A key mantra of ours is “What’s the point of having a great video if nobody sees it?”. We take this very seriously. Our team provides all the support you need to maximise your reach and ensure your videos give serious return on your investment.
Your Project.
Armed Forces Community Covenant
Aims of the Community Covenant
- To support the principles of the national Armed Forces Covenant, which details the Government, and the nation as a whole, should all interact with our Armed Forces
- To encourage all of Birmingham’s communities to offer support to the Armed Forces Community
- To help Armed Forces personnel and their families to access the help and support available to them
- To encourage the Armed Forces community to support their local community and promote activities which integrate them with civilian life
Aims and Objectives:
To film and create compelling video content around the Armed Forces Covenant
To create content which builds awareness around the “Armed Forces Covenant”, increasing social impact and the number of signatures.
The video series will include 3 pricing options on:
x1 First Part Filming Promo
x1 First Part Filming Promo (3 days filming)
x1 First Part Filming Promo (4 days filming)
Who’s viewing?
Persona 1
Businesses in Birmingham
Desired Impact
- Spread the word of The Armed Forces Covenant through social media, word of mouth etc.
- Understand the specific value of signing the Armed Forces Covenant
- Inspire people around the UK to show support for the Armed Forces
Persona 2
Businesses within the UK
Desired Impact
- Spread the word of The Armed Forces Covenant through social media, word of mouth etc.
- Understand the specific value of signing the Armed Forces Covenant
- Inspire people around the UK to show support for the Armed Forces
Persona 3
Members of the Armed Forces and Ministry of Defence
Desired Impact
- Understand the specific value of the Armed Forces Covenant
- Spread the word of The Armed Forces Covenant through social media, word of mouth etc.
- Feel inspired to refer businesses to The Armed Forces Covenant
- Feel empowered and appreciated for the time and service given to the Armed Forces
What’s the big idea?
Videos proposed:
x1 First Party Filming Promo (2 days filming)
x1 First Party Filming Promo (3 days filming)
x1 First Party Filming Promo (4 days filming)
Idea Brainstorm
Details-
- Promotional Video showcasing first-party filming of The Armed Forces across the Branches (additional days of filming allow for a more diverse array of B-roll captured due to more filming time allotted)
- Targeted to businesses looking to sign the Covenant in order to ensure support to veterans and increase post-service job opportunities
Suggested Themes to Capture-
- “Collaborative”
- “Innovative”
- “Looking toward the future”
- “Developing British talent”
- “Supporting our troops”
Suggested B-Roll Shots
- Armed Forces at work
- Smiling Slow Motion Shots
- Flags
- Uniform Close-Ups
- Inside the cockpit
- Drill training
Option 1: x1 First Part Filming Promo (2 days filming)
1-2 Minutes in length
- Two days spent on first-party filming dedicated to the filming x2 of the following: Navy, Marines, Army, and Air Force
- Traveling to the base and conducting interviews with service members, B-roll and any additional required shots
Option 2: x1 First Part Filming Promo (3 days filming)
1-2 Minutes in length
- Two days spent on first-party filming dedicated to the filming x2 of the following: Navy, Marines, Army, and Air Force
- One additional day of filming to allow for interviews of current businesses that have signed the Armed Forces Covenant
- Including an additional filming day will ensure plenty of B-roll content for future videos, edits, and provide a more versatile array of shots to be included in the video
- This can be travel to one business’s office or it can be arranged to have multiple businesses come to our studio for one day to conduct bulk interviews for more content and return on investment
- This footage can also later be used to create video case studies
Option 3: x1 First Part Filming Promo (4 days filming)
2-3 Minutes in length
- Everything in Option 2
- Including an additional filming day will ensure plenty of B-roll content for future videos, edits, and provide a more versatile array of shots to be included in the video
Visual design.
Cameras
Up to 3 piece camera set up shall be used. Dependant on filming requirements we would use Canon Cinema camera’s (C200 / C100) or Sony (A7S range) for cinematic styling.
B-roll
Where appropriate we would integrate animation, graphics and ‘B-Roll’, supplementary footage to add to the story
Audio design.
Sound FX
Sound FX shall be used where appropriate to draw the viewer deeper into the experience, Some FX could include: interactive sound design, risers, bass drops, appropriate ambient sound
Music Track
Impactful music track which compliments the style of video will be chosen. Changing music tracks to compliment the mood if required – e.g. a more sombre sound track during a challenge being depicted and a more uplifting track during an achievement.
Social optimisation.
Subtitles will be added to all versions to ensure maximum engagement for those viewers who are watching without sound.
We will ensure the video deliverables are given in multiple dimensions and are fit for purpose when distributing on each social media platform, for example: 9:16 ratio for Instagram TV/Stories & 4:5 version for Instagram posts and Facebook posts, 16:9 for LinkedIn. (see diagram)
Timelines.
Stage 1 - Proposal
04/03/2020
Stage 2 - Proposal Review
04/03/2020
Stage 3 - Sign Off
04/03/2020 – 10/03/2020
Stage 4 - Filming Subjects
10/03/2020 – 22/04/2020
Stage 5 - Post Production
22/04/2020 – 29/04/2020
Stage 6 - Feedback Loops
29/04/2020 – 06/05/2020
Stage 7 - Project Complete
06/05/2020
Stage 8 - Celebration
Hooray!
Your Investment.
Note:
Where necessary, the Buyer shall pay for the Service Providers out of pocket expenses including; fuel @£0.45 per mile, congestion, parking fees, and subsistence (catering and accommodation)
What our partners say.
They feel like they’re part of our team, they understand us, they understand what we’re looking for and the product they have provided us has really shone through as a result of that.
The guys at Narce took time to understand my business and to get to know me. I use Narce for my social media campaigns, they bring a lot of ideas and are really fun to work with.